Launch press release – November 2020
Valentine’s day press release – February 2018
Father’s day press release – version 1 – 2018
Father’s day press release – version 2 – 2018
Born from the realisation that there were few options for experience-based gifting in Australia, our two founders, as lovers of adventure, travel, sports and the outdoors, launched BananaLab to fill a gap for those looking to gift unique and memorable moments for their loved ones in place of purposeless or unwanted, material gifts. The concept is simple; one gift box, thousands of hand-picked activities to choose from. However, unlike most experience-oriented gifts which are merely offered as paper vouchers, neither the exciting ritual of physically unwrapping a present, nor the idea of a tangible gift as a symbol of love is lost with BananaLab, as every purchase comes as a beautifully packaged box.
Each experience gift box contains a booklet with an entire range of experiences and a voucher, which can be redeemed for any one offer. BananaLab’s products are available at four price points, beginning with $99 for the ‘Her Bucket List’ and ‘His Bucket List’ boxes, which contains the broadest number of experiences ranging from luxury spa treatments to mountain bike adventure tours, making it a great stocking filler or corporate gift. On the other end of the spectrum, BananaLab’s ‘Unique Box’ priced at $599 could see you living out once-in-a-lifetime experiences like taking to the skies for a helicopter ride, speeding along the coast in a Ferrari, or indulging in a sensory cocktail-making class with your closest friends.
BananaLab differentiates themselves from their competitors by leaving the choice of the experience in the hands of the giftee, ensuring that there’ll never be a need for exchanges or refunds. Moreover, with BananaLab’s pending arrival to Coles and Woolworths, the team have now ensured that BananaLab’s exciting experiences are available both on and offline, making it possible for last-minute shoppers to still offer their loved ones a significant, quality gift.